Joanna Vanderpuije, a Central St Martin's graduate, has just produced her first collection and it's beautiful.
Perhaps it's the spare, elegant aesthetic of the photographs that contributes to the impact: these are clothes you'd be proud and excited to wear.
As Alber Elbaz says in a recent interview (and it's worth reading: he's such a likeable character, with his insecurity about his weight and his preference for sandwiches over avant garde cuisine): "A good shoe or a good dress does something to you. It's not just about fashion victims. It really does do something for all women".
All photos ©2009 Jaime de Almeida.