Sunday, July 13, 2008

The soft bed of luxury

One of the above dresses costs US$2400. The other, a third of that. Can you guess which? And then the real challenge: can you guess why?
A clue: one of them is by Bottega Veneta which seem to have successfully established itself as a premium luxury brand (it was rated the world's top luxury brand in the 2008 Luxury Brand Status Index (LBSI) survey from the ludicrously named New York City-based Luxury Institute, which canvassed the idle rich to find out their opinions; apparently "wealthy women are highly discerning, almost to a fault"); partly by virtue, apparently, of superior craftsmanship, and partly, it seems to me, and this is one of the tricks of the luxury trade, by charging shedloads of money for their product. It works in Hong Kong - and if you look at their site, the roll-call of locations is quite illuminating.
Dresses by Bottega Veneta and Lanvin; shoes by Azzedine Alaia and Balenciaga, all from Browns.

1 comment:

LottieP said...

No one rose to this challenge, which just shows you how unexciting it was.

The red dress is the ruinously expensive one; the black one, just ludicrously expensive.